Maloney’s Budgens of Ascot

Maloney’s Budgens of Ascot.

Local shop first to support War Horse Memorial.

Maloney’s Budgens of Ascot has become the first supermarket in the UK to sell purple poppy badges to support a national appeal to raise funds for equine and military charities.

The Purple Poppy Appeal follows on from the unveiling of the War Horse Memorial in Ascot on June 8- the first national monument dedicated exclusively to the millions of UK, Allied and Commonwealth horses, mules and donkeys lost during The Great War.

Owner, Vince Maloney says he wanted to be involved because he believes in the cause and thinks his customers will too. “We’ve taken five boxes of pin badges and bracelets and from the reaction from our staff and customers so far we might be needing more soon. We will always support our communities in a long term and sustainable way to help our local children, charities and community groups, and with Poppy the War Horse beautifully positioned at the top of the High Street we are proud and delighted to be flying the flag for such an worthwhile cause.

Alan Carr MBE co-founder of War Horse Memorial says he’s grateful to Vince and the team for supporting the Appeal in this way. “This is only the first year of our campaign, but already hundreds of individuals and groups have pledged their support. To get Maloney’s Budgens leading the way will mean, we hope, that other shops and businesses will want to help us too. All the profits we raise will go help local and national charities, including The Household Cavalry Foundation, Mane Chance Horse Rescue, Brooke and World Horse Welfare.

For more information on how you can help and support our Appeal and National Purple Poppy Day on August 23, please contact Susan Osborne on 08736 229208 or email:

Maloney’s Budgens of Ascot
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